Achraf Kibir
Economics
Achraf Kibir is an end-to-end marketer with over 8 years of experience in B2B events, MarTech, and EventTech. He holds a degree in Economics and Management from the University of Ferrara and a double degree in Economic Sciences from the University of Nice. He began his career in London at MPG, an agency, consultancy, and training provider specializing in B2B Event Marketing, where he managed marketing activities for expos, international conferences, and professional membership programs. He later led marketing efforts at the B2B SaaS company Ivent, a hybrid agency and digital product provider for the design, management, and delivery of virtual and hybrid events, contributing to the launch of two products from scratch and supporting a £1.5 million pre-seed investment round. Today, his work focuses on the integration of education and technology (EdTech), with a particular interest in designing digital learning pathways that combine user experience, behavioral psychology, and community architecture. As a mentor for GA-THERE, he shares this interdisciplinary expertise to help students navigate education choices, digital skills, and emerging careers.
University: University of Ferrara, University of Nice